Become a retailer

Hello and welcome,

If you’re looking to retail a paint line, you’re in the right place! Thank you for stopping by to learn about our paint brand Miss Mustard Seed’s Milk Paint.


A few reasons why Miss Mustard Seed’s Milk Paint is the right paint for your business:

  • A TIME TESTED PAINT. Milk paint has been used for thousands of years, even in cave paintings and Egyptian tombs.
  • VERSATILITY. The versatility of milk paint is incredible. It’s great for furniture, walls, floors, interior, exterior and for achieving a variety of specialty finishes.
  • NOT JUST ANY PAINT LINE. Miss Mustard Seed Milk Paint is special because the super fine components blend and absorb better than any other milk paint on the market and the beautiful natural oxides that give it its unique colours are exceptional!
  • DESIGNED BY MISS MUSTARD SEED. The beautiful line of 25 unique vintage colours was designed by popular blogger, author and furniture artist, Marian Parsons from
  • MOVE MOUNTAINS IN YOUR HOME. The message of the Miss Mustard Seed brand is to ‘move mountains in your home’. It’s an empowering message that we carry into the paint line and we’d love to bring that message to your customers.

frequently asked questions about becoming a retailer

Is my retail space right for this product?

Our main goal is to partner with shops that have a physical retail space, where the staff are trained on our product line and available to offer customer support in store. It’s also ideal if a space is available close by, where workshops can be hosted. You are also welcome to sell this product on your own website using our images and photography.

What is required of a retailer?

Passion is the number 1 thing we’re looking for!

We also ask that you invest in our two-day retailer training when possible. The more you invest in yourself with training, to more you will be able to confidently use all Miss Mustard Seed’s Milk Paint products and answer questions about them to properly support your customers.

We ask that you have a store with the ability to offer workshops, a small space is all you need. Those retailers who offer workshops on average sell more than those who don’t. Don’t worry about teaching workshops: we’ve got you covered when it comes to teaching: from ideas to step-by-step guidance.

We require that you invest in a starting order. There’s no minimum value for re-orders. When you become a Miss Mustard Seed’s Milk Paint retailer you gain exclusive access to a retailer only Facebook group, Resources website and access to photography and branding tools.

What about territories?

We have learned that those retailers who are closer to other retailers, their overall sales were higher, for both retailers. We like to see our milk paint family as collaborators, as a team, not as competition. We work closely with our retailers to ensure that the retailer’s market meets its sales potential without oversaturation.

How does shipping work?

Once you place your order on our easy to use wholesale website, you receive a confirmation email. We ship via DPD, you receive information upon departure from our warehouse. Fulfilling orders takes anywhere from 1-3 business days, and then shipping time to you.

Can I try it first?

Yes! Before becoming a certified retailer, we want to make sure you love it as much as we do! We have made a potential retailer kit available for you. Please get in touch at [email protected]

If you want to become a retailer, please send an email to [email protected], with your name, contact details, business name, business address, website or Facebook page.

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